The “From Invisible to #1” Series: Below100 Cafe SEO Case Study Journey

Overview This is the story of a tiny milk tea shop in Monkayo that went from completely invisible on Google to owning the best milk tea in Monkayo search. The full “best milk tea in Monkayo” SEO journey is documented across six real‑world case study chapters — from the nervous pitch to the surprising business results that followed the […]
The #1 Ranking Is Just the Start: How “Best Milk Tea in Monkayo” Changed Below100 Cafe’s Business

Overview Hitting #1 for best milk tea in Monkayo was a moment. But the real story started after the celebration. This is the honest, unpolished account of the results of ranking number 1 “best milk tea in Monkayo” — the foot traffic that stopped being a trickle, the delivery orders that exploded, the unexpected brand deals, and the moment […]
From Invisible to #1: How We Ranked Below100 Cafe for “Best Milk Tea in Monkayo”

I’ll never forget the morning my phone buzzed. A screenshot from one of the cousins. No text, just an image and three words: “Nakita mo na?” I opened it. Below100 Cafe, sitting at the very top of Google, right above the map pack, for the search “best milk tea in Monkayo.” Not just in the map pack. […]
The New Frontier — How Adscrew PH Made Below100 Cafe Visible on AI Search Engines
I still remember the message one of the cousins sent me. She’d just served a group of students who said, “ChatGPT told us this is the best milk tea in Monkayo.” Not Google. Not a friend. A chatbot sent them. That stopped me cold. Months earlier, Below100 Cafe didn’t exist to anyone online. Two cousins, […]
Publishing, Optimizing, and Hoping: The Work That Got Below100 Cafe Ranking

After the audit was done and the plan was on paper, the real work began. Not the strategy. Not the pitch. The doing. I’m talking about opening a laptop every morning, logging into a Google Business Profile that had been a ghost just weeks earlier, and hitting “Publish” on a post we hoped would catch […]
Our Step‑by‑Step Plan to Make Below100 Cafe the #1 “Best Milk Tea in Monkayo”

I remember sitting across from the cousins, their Okinawa milk tea sweating onto the table, and feeling the weight of their question hang in the air. “So what’s the actual plan?” one of them asked. “Not the pitch. Not the hope. The steps. How do we go from invisible to the top of Google when […]
Auditing Below100 Cafe: This Is What “Invisible on Google” Actually Looks Like

Before we ever tried to rank Below100 Cafe for anything, I had to stop and look at where they truly stood. Not where I hoped they’d be. Not where their competitors sat. Where they actually stood. So one afternoon I opened my laptop and ran a full, unapologetically honest local SEO audit on a milk tea shop […]
We Finally Got an SEO Client! Here’s How We’ll Rank Below100 Cafe for “Best Milk Tea in Monkayo”

I won’t lie—when the message came in, I had to read it twice. After weeks of sending out proposals and hoping someone would give us a shot, we finally landed a yes. Not from a big e‑commerce brand. Not from a tech startup. But from a tiny milk tea shop in Monkayo, Davao de Oro […]
Meta Lead Ads Case Study Removalist Australia: How We Scaled a Moving Business from 55 to 472+ Leads in 4 Months

How we scaled a moving business from 55 to 472+ Leads across 4 months, $54,122 AUD in ad spend generated 952 leads and calls. The Cost Per Lead started at $66.56 and, by optimizing for Leads + Calls together, dropped to a Cost Per Result of $40.82 — a 45% improvement. In this Meta Lead […]