About Jemmar Macasusi
Jemmar Macasusi is the Founder and CEO of Adscrew PH Digital Media. With over 9 years of experience, she is a performance marketing specialist who focuses on one thing: turning data into growth.
The Digital Journey: From Freelance Specialist to Agency CEO
Jemmar Macasusi entered the digital marketing world in 2017 with a clear mission: to move beyond “boosted posts” and vanity metrics. While the industry was obsessed with likes and followers, Jemmar focused on what actually matters—cash flow and predictable ROI. She specialized in conversion-driven Meta Ads and full-funnel architecture. By mastering data tracking and audience segmentation, she built a reputation for turning ad spend into measurable revenue. This performance-first mindset proved that marketing is not an expense, but a revenue engine. This philosophy became the DNA of Adscrew PH and the foundation of her 7-figure agency today.
The Birth of Adscrew PH Digital Media
In 2020, Jemmar officially launched Adscrew PH Digital Media. Transitioning from a solo specialist to an agency leader, she codified her expertise into standardized systems. She moved beyond manual tasks to create:
Optimization Protocols: Data-backed frameworks for daily account management.
Scalable Workflows: Systems that allow the agency to manage high-level spend with precision.
Predictable ROI Models: Turning marketing into a calculated investment for every client.
Scaling the Vision: A Global Powerhouse
Under Jemmar’s leadership, Adscrew PH has scaled to a robust team of 20+ specialized professionals in the Philippines. Every team member is trained in her proprietary systems for campaign monitoring, creative testing, and funnel optimization. This internal structure ensures that every client receives the same level of elite performance marketing, regardless of size.
Strategic Expansion: Search & AI Dominance
Jemmar operates on the belief that marketing is a science, not guesswork. Her philosophy is built on five core pillars:
Data Over Assumptions: Every move is backed by numbers.
Systems Over Shortcuts: Sustainable growth requires a solid foundation.
Scaling Over Spikes: We build for long-term profitability, not temporary wins.
Transparency: Clear reporting that speaks the language of business—revenue.
Discipline: Treating every dollar of client budget as if it were her own.
Current: A Global Powerhouse & Strategic Voice
Today, Jemmar leads a robust team of 20+ specialized professionals in the Philippines. Every member is trained in her specific systems for campaign monitoring and creative testing, ensuring elite performance for every client.
Her current work extends beyond agency operations:
Social Baddie Author: Jemmar shares actionable insights on PPC, media buying, and growth systems to help other marketers simplify complex advertising concepts.
Search & AI Dominance: She operates on the philosophy that “marketing is a science, not guesswork,” focusing on data over assumptions and building for long-term profitability rather than temporary spikes.
Based in Tagum City, Davao Del Norte, Jemmar continues to bridge the gap between high-scale advertising and operational excellence. She remains dedicated to helping brands turn digital marketing into a scalable, high-velocity growth asset.